Booklist
Advertising
Ogilvy on Advertising
David Ogilvy
Marketing without Advertising
Michael Phillips
Truth Lies and Advertising:
The Art of Account Planning
Jon Steel
What’s the Big Idea?
George Lois
Positioning:The Battle for Your Mind
Al Ries & Jack Trout
Hey, Whipple, Squeeze This
Luke Sullivan
And Now a Few Words From Me
Bob Garfield
Ordinary advertising and how to avoid it like the plague.
Mark Silveira
The Little Blue Book of Advertising
Steve Lance, Jeff Woll
Copywriting & Type
The Book of Gossage
Howard Luck Gossage
The Copy Workshop Workbook
Bruce Bendinger
Stop Stealing Sheep
Eric Spiekermann
Using Type Right
Philip Brady
The Word Book II
Kaethe Ellis
The Elements of Style
William Strunk Jr.
Branding
The Brand Gap
Marty Neumeier
Brand Warfare
David F. D’ Alessandro
Business
How I raised myself from failure to success in selling
Frank Bettger
The Great Game of Business
Jack Stack
The Goal
Eliyahu M. Goldratt
The E-Myth Revisited
Michael E. Gerber
Leadership is an Art
Max Depree
The Third Wave
Alvin Toeffler
The Tom Peters Seminar
Tom Peters
Radical Careering
Sally Hogshead
Being Digital
Nicholas Negroponte
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