P.T. Barnum famously said “there’s a sucker born every day” and that’s what the Dayton Business Journal must think when they sent out this e-mail solicitation:

Showcase your business on the Dayton Business Journal Business Directory for only $50 a month. We can immediately profile you in front of a local audience looking for your services.
Click here to start. Enter promo code DAY for discounted rate.
Try it for 3 months and cancel anytime afterwards if you wish.
If you have any questions at all please contact us at 800.617.9715 ext. 3.
Michael Powers
Sales Manager
DirectoryM
www.directorym.com

When you follow their link they tell you the following:

DirectoryM – Local Online Advertising
Subscription Listing – Single Region

Drive qualified traffic, buyer ready leads, and powerful brand affiliations through our partner network

• Drive qualified traffic, buyer ready leads, and powerful brand affiliations through our partner network
• You choose the category and the region and your listing will be featured on all of our partner sites
• You will have a full color logo, 750 word profile, and 5 links to drive traffic
• Three month minimum, cancel anytime thereafter

The Dayton Daily News is offering a free directory at Dayton B2B. There is no reason to pay for listings when you can generate your own traffic easily by understanding how customers search for your business.

Building a directory of all your peers and competition can have as much, or greater impact than any search engine optimization strategy. We’ve done that on our “Agencies that aren’t The Next Wave” page. You can also build a site that does well in search, with lots of pertinent, relevant and helpful content (much like the content on this site). So, before you decide to spend $50 a month on some directory listing (including phone books online or the Yellow Pages) consider spending $139 on our websitetology seminar which will show you how to make your site search centric for your customers.

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Posted in: Ad Agenices In Dayton OH, Advertising case studies for The Next Wave, Dayton Media Options, Marketing & the Web, Media, Practical Marketing 101, Search and Business, Web strategy

By now, every one has seen the Apple iPhone ad “Calamari” showcasing the Google maps function on the iPhone.

And, when typing in Pizza it does a great job around my home. It also works for locating the nearest Apple Store quite well. But, when typing in “Advertising Agency” nothing even close to an ad agency got a pin in Dayton. So, of course, I had to fix that. Google informs me it will take up to 4 weeks before my listing is updated (unbelievably slow in the Internet age)- but, it was incredibly easy, and the verification by phone system worked well.

If you haven’t put your business on the Google Maps page, I highly recommend doing it as soon as possible- and, if you are a Pizza place, you can even put a coupon on it for free!  So, proceed to the following link and look for the “Add or Edit your business” part- make sure you are at your business phone and have a live internet connection at the same time.
Google Maps

For right now, it’s cool to show up on iPhone users phones- but, soon, this will be more important than the Yellow Pages ever were. And, before you select an ad agency, that claims to be digitally literate,  check out if they have a complete listing on Google Maps.

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Posted in: 1 to 1 marketing, Advertising, Advertising case studies for The Next Wave, Apple Advertising, Change the world, Dayton Media Options, Everything you want to know about advertising, Future of advertising, How to select an ad agency, Marketing & the Web, Media, Personalization of advertising, Practical Marketing 101, Public Relations in the Web 2.0 world, Search and Business, The Next Wave in Business, Web strategy

In our effort to keep up-to-date with all the options for marketers trying to reach consumers in Dayton Ohio, we keep a media options for Dayton Ohio page as up to date as possible. Today, we found yet another out-of-home option- table cards in restaurants.

Run out of Portland Oregon, The Trivia Page is a low budget laminated single sheet that sits on tables in local restaurants.

Trivia Page Photos
The Trivia Page is an entertaining laminated booklet displayed at several restaurants throughout your city. It’s displayed in a variety of high traffic eating establishments, from Delis and Coffee Shops to Steakhouses and Sushi Restaurants. The reason it’s so popular with restaurant customers is that it’s filled with trivia questions, fun facts and other interesting reading material that keep the patrons occupied while they are waiting for their food.

The local option seems concentrated in the Kettering area, with 9 restaurants participating: Longhorn Steakhouse on Dorothy Lane,

Mcgillicutty’s
1980 East Whipp Road
Dayton, Ohio, 45440
Phone: 9374360057

Dublin Pub
300 Wayne Avenue
Dayton, Ohio, 45410
Phone: 9372247822

Dawg Haus
Wilmington Pike

Italian Oven
Kettering, Wilmington Pike

Cold Beer and Cheeseburgers
Jefferson Street Downtown and Patterson and  Wilmington Pike

The BullPen
Patterson Road

Carmel’s
Shroyer in Kettering

The price si $686 for the year, with your “Feature article appearing on at least 4 front pages.”

It’s printed quarterly, and you can reach The Trivia Pages at 800-299-4193. They are planning to roll out other areas.

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Posted in: Ad Agenices In Dayton OH, Dayton Media Options, Everything you want to know about advertising, Media