Comments on: Guerrilla marketing seminar- chalk is cheap, talk even cheaper. http://www.thenextwave.biz/tnw/guerrillas-in-the-mix-or-how-to-upset-your-competition/56/ The Next Wave is an Advertising agency in Dayton OH specializing in making you more money than you pay us Mon, 30 Aug 2010 20:50:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: PlainGuy Productions http://www.thenextwave.biz/tnw/guerrillas-in-the-mix-or-how-to-upset-your-competition/56/comment-page-1/#comment-151539 PlainGuy Productions Sun, 03 May 2009 21:06:01 +0000 http://www.thenextwave.biz/tnw/?p=56#comment-151539 This sort of campaign besides being very inexpensive can also work big. Creativity can and does trump dollars when it comes to getting people's attention. We have been taught to ignore ads but we naturally look for and seek out novel information. That is what this company was doing. This sort of campaign besides being very inexpensive can also work big. Creativity can and does trump dollars when it comes to getting people’s attention. We have been taught to ignore ads but we naturally look for and seek out novel information.

That is what this company was doing.

]]> By: Marvin Double http://www.thenextwave.biz/tnw/guerrillas-in-the-mix-or-how-to-upset-your-competition/56/comment-page-1/#comment-98335 Marvin Double Wed, 09 Jan 2008 16:32:52 +0000 http://www.thenextwave.biz/tnw/?p=56#comment-98335 Fantastic article and a perfect illustration that having a big budget to throw at marketing is not the only way to have an effective campaign. Few people that market online could ever compete with agencies and corporations in the same market segment. The only solution when going head to head with a heavy weight marketer is to be more creative, more inventive and perhaps more interesting. Kudos to The Next Wave for a job well done and providing all marketers with inspiration and insight in to grass roots marketing at it's best. Fantastic article and a perfect illustration that having a big budget to throw at marketing is not the only way to have an effective campaign. Few people that market online could ever compete with agencies and corporations in the same market segment. The only solution when going head to head with a heavy weight marketer is to be more creative, more inventive and perhaps more interesting. Kudos to The Next Wave for a job well done and providing all marketers with inspiration and insight in to grass roots marketing at it’s best.

]]> By: The Next Wave » The results are in… http://www.thenextwave.biz/tnw/guerrillas-in-the-mix-or-how-to-upset-your-competition/56/comment-page-1/#comment-1253 The Next Wave » The results are in… Sun, 12 Feb 2006 15:52:58 +0000 http://www.thenextwave.biz/tnw/?p=56#comment-1253 [...] the 2006 ADDY awards garnered one bronze for the Guerrilla marketing campaign at the guerrilla marketing seminar which was placed in the Agency Self Promotion category. The  ADDY awards don’t have a category for Gurrilla campaigns- so it got lumped into the high dollar “look at what I can do with an unlimited budget for myself category.” [...] [...] the 2006 ADDY awards garnered one bronze for the Guerrilla marketing campaign at the guerrilla marketing seminar which was placed in the Agency Self Promotion category. The  ADDY awards don’t have a category for Gurrilla campaigns- so it got lumped into the high dollar “look at what I can do with an unlimited budget for myself category.” [...]

]]> By: Adrants http://www.thenextwave.biz/tnw/guerrillas-in-the-mix-or-how-to-upset-your-competition/56/comment-page-1/#comment-54 Adrants Thu, 26 May 2005 19:20:24 +0000 http://www.thenextwave.biz/tnw/?p=56#comment-54 <strong>Agency Uses Guerrilla Tactics At Guerrilla Seminar</strong> Dayton, Ohio ad agency The Next Wave launched a guerrilla marketing campaign targeting attendees of a Dayton Ad Club seminar at which the author of Guerrilla Marketing, Al Lautenslager spoke. With sidewalk chalk slogans such as "You can read... Agency Uses Guerrilla Tactics At Guerrilla Seminar

Dayton, Ohio ad agency The Next Wave launched a guerrilla marketing campaign targeting attendees of a Dayton Ad Club seminar at which the author of Guerrilla Marketing, Al Lautenslager spoke. With sidewalk chalk slogans such as “You can read…

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