It’s becoming an epidemic, your competition does a “great ad” so we should “one up” them with something derivative.

Here is TBWA Chiat/Day’s original MacBook Air commercial introducing the super slim computer”

And, then Ogilvy does a response ad (much later) for Lenovo:

And while this may seem funny, it’s not really building the Lenovo brand, but reminding you of who was there first.

I heard a great quote the other day, “cover bands never change the world.”

The same thought applies to advertising.

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Posted in: Apple Advertising, Differentiating your brand, The craft of advertising