Comments on: The return of “campaigns” http://www.thenextwave.biz/tnw/the-return-of-campaigns/232/ The Next Wave is an Advertising agency in Dayton OH specializing in making you more money than you pay us Mon, 30 Aug 2010 20:50:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Josh Bruce http://www.thenextwave.biz/tnw/the-return-of-campaigns/232/comment-page-1/#comment-9178 Josh Bruce Thu, 17 Aug 2006 16:29:44 +0000 http://www.thenextwave.biz/tnw/?p=232#comment-9178 I think selling a computer is a lot different than selling a steakburger - "People can get a burger anywhere, they come to Chochke's for the atmosphere and the attitude." There's not much to say about a burger. However, with the Macintosh computer there has always been this level of mystery surrounding it (like the Delorian) that makes it both eerie and fascinating. And, now, Apple is taking away the mystery with a simple and effective set of short messages - that's what interests me about this campaign. I think selling a computer is a lot different than selling a steakburger – “People can get a burger anywhere, they come to Chochke’s for the atmosphere and the attitude.” There’s not much to say about a burger.

However, with the Macintosh computer there has always been this level of mystery surrounding it (like the Delorian) that makes it both eerie and fascinating. And, now, Apple is taking away the mystery with a simple and effective set of short messages – that’s what interests me about this campaign.

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