When you sell the fashion that's so cool that only those "in the know" know what they are looking for, it's extra important that you be found in search- and that your site looks cool enough to eat. Making it easy to maintain and update is also important. The Pink Daisy got the site they wanted- with the ease of use they needed for a lot less than what other web developers even think about charging- all that, plus rockin SEO thrown in like a free dessert. Mmmmmm....