"Buy Direct from the Factory", "No middle man," "Lowest price guaranteed" are what you normally find in a replacement window company ad. Not so with Zen Windows. Our client had done business the "traditional way" for 15 years. He came to us to find out if he could zag while the rest were zigging, we said: no, you need to zen. We named the company, branded it, and have delivered results. He says he's never sold so many windows so easily, in five minutes.